Evaluation is used to describe a coalition’s planned and careful use of information. Making sure that the right information is gathered in the right way and provided to the right people is what evaluation is all about. What makes coalition evaluation so important is not merely the process of collecting information but the powerful things people can do with the results.
A high-quality evaluation ensures people have the right information. What information do coalition supporters, volunteers and leaders need? How do they use evaluation information? Five uses or functions exist for information gathered through evaluation.